51% of mobile users play games on their devices; digital video ad spend to double in next four years; advertisers and agencies will increase budgets for audience-targeting solutions In the world of digital … More »Yahoo! Ad News Roundup: Stories You May Have Missed This Week
Bold ad offers wealth of features including videos, galleries, social sharing, and a Jazz Age avatar creator to draw viewers into the film The latest film version of F. Scott Fitzgerald’s 1925 novel “The … More »Ad of the Week: Warner Brothers’ Flashy Ad on Yahoo.com Gets Viewers Jazzed about “The Great Gatsby”
Fast-paced highlight reel shares the best of recent ads that have run on Yahoo! The packed house of 1,200 people at our Yahoo! NewFront last week included many major advertisers and agencies, so it was … More »Video: Creative Ad Executions that Grab Attention and Drive Results
The ad is epic too, featuring games, social media, and a dual custom expandable screening room The movie won’t be released until May 24, but 20th Century Fox pulled out all the stops to promote its animated … More »Ad of the Week: 20th Century Fox Unveils Upcoming Movie “Epic” with Multimedia Spectacular on omg! from Yahoo!
Stream Ads and Billboard formats emphasize personalization and interactivity We announced two new ad formats yesterday at the Digital Content NewFronts in New York that are aimed at making the advertiser … More »More News from NewFronts: Yahoo! Rolls Out Engaging New Ad Formats
New programs, content partnerships, video channels, and more offer stellar opportunities for marketers The line to get into our presentation last night at the Digital Content NewFronts in New York wrapped … More »Yahoo! Unveils a Star-Studded Lineup of New Original Video Shows at NewFronts
New weather app joins our expanded set of enhanced mobile products, attracting millions more mobile users in first quarter of 2013 Sunglasses or umbrella? Millions of consumers make a daily habit of turning … More »Today’s High: Consumers and Media Give Yahoo! Weather App Warm Welcome
This Friday, we’re kicking off a global tour called Yahoo! On the Road, the world’s first mobile entertainment and innovation festival. It begins on May 3 with a 28-city tour throughout the U.S. featuring … More »Yahoo! Goes On the Road to Engage Users with Top Entertainment and Newly Re-Imagined Mobile Products
“Hybrid Hunter” driving game builds on VW’s theme that this is the “first hybrid you’ll actually want to drive” Hybrid vehicles are typically long on ecological benefits and short on driving fun. VW tackles … More »Ad of the Week: VW’s Video Game Ad for New Turbo Jetta Hybrid is an Addictive Thrill Ride
No matter what the size of your business, the secret to local SEM campaign success is adding local contact information Editor's Note: Where can you go to find answers to your pressing Search Engine Marketing … More »Ask a Search Expert: How Can I Compete With Big Brands and Drive More Local Traffic?
