The award-winning Chief Creative Officer talks about purpose-driven brands, the origin of Allstate’s “Mayhem” campaign, and how creativity can change human behavior. Susan Credle worked her way up from … More »Five Questions with Susan Credle of Leo Burnett
MARKETING BLOG POSTS
Humor scores highest in Nielsen’s global survey of over 29,000 consumers. When it comes to effective ad messaging, the new Dodge Durango Ron Burgundy ads are right in line with findings in the Nielsen … More »What Types of Ad Messages Work Best?
Consumers are going to spend an average of 11% more this year, and here’s how they’ll do it. Holiday shoppers are going to spend more, start earlier, and hunt harder for bargains this year, according to … More »Infographic: How Shoppers Will Behave this Red-Hot Winter Holiday Season
Our Ad of the Week features video tutorials that show how easy it is to bank on the go with Wells Fargo’s mobile app. Wells Fargo is determined to make banking simple and super-convenient for its customers, … More »Wells Fargo Shows Off New Mobile Banking App with a Video Billboard on Yahoo.com
Results vary when brands try to use social media to capitalize on breaking news and cultural events Real-time marketing became an instant star during the 2013 Super Bowl when Oreo took advantage of a game-delaying … More »Infographic: Does Real-Time Marketing Work?
50% of consumers say mobile shopping makes them browse the Web more often, according to new Yahoo-Dialogue study What can 10,000 shoppers tell you about the current state of mobile? One heck of a lot, … More »Mobile Shoppers Start Their Shopping Routines at Home
Millennials with children have very different values and preferences, according to new study Millennials are one big tribe of trend-savvy, brand-conscious consumers, right? Not so, says a new study into … More »How to Market More Effectively to Millennials
The Web is radically reshaping marketing and entertainment, and many say convergence is the key to their survival. How can marketers help make that happen? Editor's Note: It’s time again to invite some … More »Water Cooler Talk: How Can Marketers Shape the Convergence of Hollywood and Madison Avenue?
Don’t let go of this Ad of the Week, which lets users float through a fully immersive experience for the blockbuster space film “Gravity” It’s only been out a week, but the new Warner Brothers picture … More »Warner Brothers Defies Gravity with Astronomically Interactive Billboard on Yahoo Movies
By basing your keywords on search queries, you can increase relevancy, cost efficiency, and revenue opportunity Editor’s Note: From time to time, we run stories by members of the Yahoo Bing Preferred Partner … More »Keep Your Paid Search Thriving with Search Query Expands