Smartphone and tablet users have unique preferences, and savvy mobile marketers can use them to create better campaigns All mobile devices are not created equal, and we’re not just talking about screen … More »Mobile Matters: The Differences between Tablet and Smartphone Users
Eight digital media rising stars from the U.S., Latin America, and Europe will soon be on their way to Cannes! This year’s Yahoo! Young Media Stars competition was bigger and better than ever, with more … More »Announcing the Winners of the 2013 Yahoo! Young Media Stars Competition
Bing Ads’ Traffic Quality Center shares security insights, best practices, and more All clicks are not created equal, which is why we have top-notch security teams and automated measures that work 24x7 … More »New Website Helps You Protect Your Search Account from Suspicious Activity
Our plans to acquire Tumblr made big news yesterday, so we polled some executives from leading agencies to get their thoughts. Sankar Patel, VP, Digital Director, Carat USA The implications of the union … More »Advertising Execs React to the Union of Tumblr and Yahoo!
Major moves will grow our audience, deepen consumer engagement, and create options for advertisers In case you missed it, Monday was a big news day for Yahoo!. In the morning, we announced an agreement … More »Monday’s Big News Stories: We Acquire Tumblr; Update and Redesign Flickr
Your competitors are growing by double digits. Here’s why you can outpace them. It’s good to have a goal, and this week’s infographic lays out a big one for online businesses: Grow revenue by at least … More »Infographic: 5 Reasons Why You Should Achieve 15% Online Revenue Growth
51% of mobile users play games on their devices; digital video ad spend to double in next four years; advertisers and agencies will increase budgets for audience-targeting solutions In the world of digital … More »Yahoo! Ad News Roundup: Stories You May Have Missed This Week
Bold ad offers wealth of features including videos, galleries, social sharing, and a Jazz Age avatar creator to draw viewers into the film The latest film version of F. Scott Fitzgerald’s 1925 novel “The … More »Ad of the Week: Warner Brothers’ Flashy Ad on Yahoo.com Gets Viewers Jazzed about “The Great Gatsby”
Stop straining to come up with new ad ideas. Just choose from this list of six. Advertising creatives spend all their time trying to come up with ideas that have never been done before, but some ad experts … More »New Ad Land Cartoon: The Six Kinds of Advertising
86% of U.S. consumers plan to travel this summer. Here’s a look at their habits and preferences. Warm weather is finally here, and consumers are already starting to book their summer trips. Savvy marketers … More »Get Your Travel Marketing Campaigns in Shape for a Big Summer Season
