Q4 2012 results from comScore show rapid growth for online retail during crucial holiday season As the winter holidays approach, we publish loads of posts packed with tips to help brands and marketers … More »Winter Holidays Grow Even More Important for Online Retailers
U.S. consumers spent $226B online last year. Here’s a closer look at what they want and expect from online retailers. It sure feels like online retail is growing fast, and this week’s infographic offers … More »Infographic: E-ssential Insights for E-tailers
Predicting consumer responses to ads and helping marketers build winning campaigns is a major advantage to working with Big Data Editor's Note: "Genome Decoded" is a series that tells the story of Genome, … More »Nate Silver Popularized Predictive Analytics in the 2012 Election; now Genome Harnesses its Power for Online Marketing
If your site doesn’t meet mobile users’ expectations, they’ll find ones that do, says Steve Haroutunian of Mullen Editor’s note: “Mobile Matters” is our ongoing series that features advertising industry … More »Mobile Matters: Focus on Meeting Unique Demands of Mobile Users when Creating Your Campaigns
LinkSmart CEO Peter Sheinbaum says the time is right to integrate online content across devices and create end-to-end experiences that delight consumers Editor’s Note: “Takes from the Top” is our series … More »Takes from the Top: How Marketers and Publishers Should Distribute Content in 2013
76% of consumers think ads exaggerate; 71% say humor helps them remember a product. It’s been said that the average American is exposed to 3,000 advertising messages a day, ranging from emails to billboards. … More »Infographic: What Do Consumers Really Think about Advertisements?
Consumers spent $17.6 billion on Valentine’s Day last year. Here’s how search marketers can fine-tune their campaigns to reach the hearts and minds of holiday shoppers. They say you can’t buy love, but … More »Help Shoppers Search for Valentine’s Day Love in All the Right Places
Only 47% of retailers know how to apply Big Data to their business---here's how to develop your Big Data game plan Here's a jaw-dropping Big Data factoid: 90% of the world's data has been created in the … More »Infographic: The Retailer’s Guide to Big Data
This installment of "Genome Decoded" looks at Genome's Shaq-sized media footprint and its focus on finding the most effective inventory for each campaign Editor's Note: "Genome Decoded" is a series that … More »Discover the Best Media Mix for Your Campaigns with Big Data
68% of Americans own a smart mobile device, up 11% from last year. Here's the latest on who they are and what they're doing. Marketers have to keep a constant lookout on these mobile shoppers. Not only … More »Infographic: Mobile Shopping’s Growth Shifts the Retail Landscape
