Fans of mega-events like the Oscars are going online for coverage before, during and after the live show---opening more opportunities for advertisers Tent-pole events have nothing to do with camping mishaps; … More »Infographic: Extending Big Events Digitally
Thousands come to the Cannes Lions Festival of Creativity for education and inspiration---and Yahoo! has plenty to share with them Most industry events focus on the pragmatic---trends, technologies, techniques … More »Cannes Lions Celebrates Creativity in Advertising and Marketing
Wrestling, Miller Coors, and getting to use his business and creative chops Editor's Note: We recently announced the winners of our 2012 Yahoo! Young Media Stars competition, which recognizes young media … More »Yahoo! Young Media Star: Mike Murphy
Rave reviews flow in for new original online comedy series that spoofs TV's "The Bachelor" Yesterday, Yahoo! launched "Burning Love," another salvo in its barrage of original online comedy programming, … More »Yahoo!’s “Burning Love” Fires Up the Critics
Rokrs, bobcat suits and never settling for complacency Editor's Note: We recently announced the winners of our 2012 Yahoo! Young Media Stars competition, which recognizes young media planners for their … More »Yahoo! Young Media Star: Marisa Wong
Clients join Yahoo! and interclick to celebrate the announcement of Genome from Yahoo! It's not all work at Internet Week New York. To celebrate the announcement of Genome from Yahoo!, a new custom audience-buying … More »Video: “Big Party for Big Data” at Internet Week New York
Advertisers can connect with mobile and tablet audiences using login-based targeting At last week's OMMA RTB event, part of Internet Week New York, one media buying agency representative remarked from … More »Hit a Mobile Target
What was buzzing at this week's mega-event? Here are comments from the conference-goers Couldn't make it to Internet Week New York? Feeling left out? We've been there. That's why we roamed the event … More »Video: Top Trends at Internet Week New York
Marisa Wong of 360i and Mike Murphy of Digitas are going to Cannes! The points have been tallied and the judges have made their decisions---Marisa Wong of 360i in New York and Mike Murphy of Digitas in … More »Winners Announced for the 2012 Yahoo! Young Media Stars Competition
Sales are growing for TVs that connect to the Web, and that's opening new, fresh and innovative ways for advertisers to engage consumers Consumers are entering a new era of TV-watching behavior, marked … More »Connected TV: Dawn of a New Era for TV Watchers and Advertisers
