From breaking news to social media, Yahoo! aims to dominate online coverage of the 2012 Games The 2012 London Summer Games kick off this Friday, and like a sprinter waiting for the starting gun, Yahoo! … More »“Unscripted Moments” are the Real Gold in Yahoo!’s Olympics Coverage
Our study into holiday shoppers' habits can help marketers succeed in retail's biggest season The Grinch couldn't kill the holiday spirit, and neither can the economy. Last year, cautious holiday shoppers … More »Give Your Holiday Ad Campaigns the Gift of Yahoo! Insights
We're all over Comic-Con 2012—making news and covering it, too It began as a geekfest for comic-book junkies, but Comic-Con has matured into a premier pop-culture happening, drawing fans, content creators, … More »Peak Geek: Comic-Con is the Pinnacle of Pop Culture Events
Genome decodes Big Data to define and deliver the right audiences for online campaigns Who's afraid of Big Data? Not Genome from Yahoo!, our data-driven audience-buying solution that was announced at … More »It’s Alive, Alive! Genome Audience-Buying Solution Launches Right On Schedule
Parents and students are already planning their purchases; here's how to get your brands on their lists The first official day of summer was just a couple weeks ago, but smart parents and students are … More »Search Engine Marketing Campaigns Go Back to School
Yahoo! study reveals the personal preferences of tablet users---and how advertisers can reach them Every day, there are new statistics showing the amazing growth and adoption of tablets, like these zingers: … More »Infographic: The Inner World of Tablet Users
Yahoo! Young Media Star winner Mike Murphy shares what impressed him the most at Cannes Lions 2012 Editor's Note: Mike Murphy of Digitas is back home from an amazing trip to Cannes, France, as part of … More »What I Learned on My Trip to the Cannes Lions Festival
In our second musical announcement in two days, we add a new premium digital radio network and exclusive rights to broadcast the iHeartRadio Music Festival and more Music and the Web go together like Lennon … More »Encore! We Sign Another Musical Agreement—This One with Clear Channel
From chats over rosé to daily serenades to a unique scooter-cam perspective, check out all the video highlights from this year's annual gathering of creatives on the Croisette. Now that the sun has set … More »Cannes Lions 2012: A Video Retrospective
Progressive's manager of Emerging Media discusses multi-screen marketing, social gaming, and Flo as a pop icon Editor's Note: It's a connected, multi-device world, says Chris Scott, manager of Emerging … More »Five Questions for Chris Scott of Progressive
