Receives 2012 Highest Rated Media Brand Recognition for Customer Service among digital portals and social networking companies There are zillions of industry award programs out there, but the most meaningful … More »Yahoo! Honored for Outstanding Customer Service to Marketers and Ad Agencies
If your site doesn’t meet mobile users’ expectations, they’ll find ones that do, says Steve Haroutunian of Mullen Editor’s note: “Mobile Matters” is our ongoing series that features advertising industry … More »Mobile Matters: Focus on Meeting Unique Demands of Mobile Users when Creating Your Campaigns
What will make news in digital marketing, mobile and video next year? Here’s what some pundits are prognosticating. With 2012 winding down, it’s time to shine up the old crystal ball and predict which … More »Move Over, Nostradamus. Experts Predict 2013’s Top Trends in Digital Marketing
Make more connections by collecting contact info right on the Yahoo! Search page When you think about it, advertising is a lot like dating. Your goal is to connect with the right people, and success often … More »Yahoo! Search + New Cost-Per-Lead Format is a Match Made in Advertising Heaven
5 billion searches, 152 million unique searchers---and a sweepstakes for advertisers! Search drives a substantial share of online advertising revenue, and this week's infographic illustrates some interesting … More »Infographic: The Yahoo! Bing Network’s Share of the Search Market
Black Friday sales were up 28 percent this year and surpassed $1 billion When it comes to retail sales, Thanksgiving weekend could be called the "Super Bowl of sales," especially for e-commerce. And this … More »E-Commerce Scored Big on Black Friday and Cyber Monday
In the spirit of abundance, we launched a bundle of search ad enhancements this month We have so many new and enhanced features to share, it's been tempting to just rename the month "Newvember." Here's … More »Better Search Ad Features Mean More Bountiful Returns
68% of Americans own a smart mobile device, up 11% from last year. Here's the latest on who they are and what they're doing. Marketers have to keep a constant lookout on these mobile shoppers. Not only … More »Infographic: Mobile Shopping’s Growth Shifts the Retail Landscape
"Black Friday" began as advertiser lingo, and now everybody uses it. What will we lose next? Everybody says they hate jargon, but every field has its own proprietary lingo that's jealously guarded by … More »New Ad Land Cartoon: Hands Off Our Jargon!
Even holiday search engine marketing dilemmas are no match for the Search Expert! Editor's Note: We're back with another installment of "Ask the Search Expert," the place you can turn with all of your … More »Ask the Search Expert: Holiday Campaigns are Running but Results are Ho-Ho-Ho-Hum
