Our Ad of the Week shows shoppers they can expect great things from the 500+ Black Friday and Cyberweek deals in this custom expandable with catalog carousel. Last week Kohl's warmed up shoppers for the … More »Kohl’s Invites Shoppers to “Rock the Savings” with a Full-Page Takeover on Yahoo.com
AD CREATION BLOG POSTS
Rich Ads in Search can boost ad performance and your brand’s profile, and our search expert shares tips on how to get started. Editor's Note: Where can you go to find answers to your burning Search Engine … More »Ask a Search Expert: How Can I Build Better Brand Awareness?
Our Ad of the Week is a custom expandable that shows viewers how they can earn cash back for their online purchases this holiday season. How do you grab the attention of busy shoppers who have visions … More »Discover Celebrates its 5% Holiday Cashback Bonus with a Winter Wonderland Ad on Yahoo.com
This year, retailers are using mobile to engage more consumers throughout the season Mobile has grown so prevalent in the last year that it’s now playing a much larger role in holiday marketing campaigns, … More »Mobile’s Not Just for Early-Bird and Last-Minute Holiday Shoppers Anymore
Over the past year, we have been working hard to deliver inspiring products for our users, as well as powerful advertising opportunities that are a natural fit with our redesigned experiences. Today we … More »Introducing Beautiful Brand Experiences with Yahoo Image Ads
Our three types of Ad Extensions are simple but effective ways to drive better SEM results For search advertisers, increasing your click-through rate is like getting everything you want on your holiday … More »Boost Your Holiday Campaigns’ Click-Through Rates with Ad Extensions
It’s Alive! Car Buffs Create Their Own Monster Mustangs in Ford’s Interactive Car Lab on the Yahoo H …Fri, Nov 8, 2013 5:59 PM EST
Our Ad of the Week let users choose from dozens of options to custom-build their dream Shelby GT500 The 2014 Ford Mustang Shelby GT500 is a monster among muscle cars, with a 662-horsepower V8 engine that … More »It’s Alive! Car Buffs Create Their Own Monster Mustangs in Ford’s Interactive Car Lab on the Yahoo Homepage
Our bass-thumping Ad of the Week lets viewers experience the totally restyled Corolla with videos and a pumping DJ Shy Kidx soundtrack. Toyota invites viewers to slap on their dancing shoes and get ready … More »Toyota Shows Off its Remixed 2014 Corolla with a Musical Multi-Video Billboard on Yahoo.com
Humor scores highest in Nielsen’s global survey of over 29,000 consumers. When it comes to effective ad messaging, the new Dodge Durango Ron Burgundy ads are right in line with findings in the Nielsen … More »What Types of Ad Messages Work Best?
Don’t let go of this Ad of the Week, which lets users float through a fully immersive experience for the blockbuster space film “Gravity” It’s only been out a week, but the new Warner Brothers picture … More »Warner Brothers Defies Gravity with Astronomically Interactive Billboard on Yahoo Movies
Hot tips to help you make a success of this exciting new search marketing product As a member of the Retail Account Management team here at Yahoo, I couldn’t be more excited to share our newest ad format … More »Top 12 Ways to Prepare for Product Ads
3 fool-proof ways to optimize for the holiday season It’s that time again! There are only: 55 shopping days until Chanukah 56 shopping days until Thanksgiving 57 shopping days until Black Friday 83 shopping … More »Get Your Search Campaigns Ready for the Holidays Now!
Prep your campaigns for six fewer shopping days between Thanksgiving and Christmas More »For Online Holiday Shoppers, Santa Comes Early This Year
This Ad of the Week's expandable billboard with video enables consumers to easily record the TV phenom's new celebrity and lifestyle talk show on their DVRs More »“Bethenny” Debut “Shines” with Interactive Video Ad
Expandable ad is a rich-media rush that features a bright, funny video of “2 Broke Girls” star Kat Dennings “Drink positive.” That’s the inspiring catchphrase that Lipton is using to launch a new tea made … More »Ad of the Week: Lipton Gives its New Fresh-Pressed Tea a Lift with Interactive Ad on Yahoo.com
Rich media powers a space-themed, full-page takeover that lets viewers explore the RAV4 as it floats in orbit Toyota takes its tagline "Let's go places" to new heights in an interactive space-themed ad … More »Ad of the Week: Toyota Launches its New RAV4 with an Out-of-this-World Interactive Ad on yahoo.com
Ad of the Week: ABC Introduces Crime Series “Red Widow” with Eye-Grabbing Interactive Ad on New-Look …Fri, Mar 8, 2013 6:22 PM EST
The best "execution" on the new ABC’s Russian mafia series may be the custom rich media ad that packs videos, social links, and more Last Sunday marked two notable premiers: the launch of ABC’s new crime … More »Ad of the Week: ABC Introduces Crime Series “Red Widow” with Eye-Grabbing Interactive Ad on New-Look yahoo.com
Ad of the Week: Warner Brothers’ Ad for “Jack the Giant Slayer” Makes Monstrously Good Use of Rich M …Fri, Mar 1, 2013 3:45 PM EST
From punching giants to fast-growing beanstalks, interactive ad on Yahoo! Movies immerses viewers in a new take on old tale How do you psych up movie fans to watch a new film based on one of the oldest … More »Ad of the Week: Warner Brothers’ Ad for “Jack the Giant Slayer” Makes Monstrously Good Use of Rich Media
Think you have an eye for quality at a great price? JC Penney interactive video puts your taste to the test Two blondes wearing orange t-shirts from different stores and smiling a bit self-consciously … More »Ad of the Week: JC Penney Turns Its Tagline into a Video Game on the Yahoo! Homepage