Expandable ad is a rich-media rush that features a bright, funny video of “2 Broke Girls” star Kat Dennings “Drink positive.” That’s the inspiring catchphrase that Lipton is using to launch a new tea made … More »Ad of the Week: Lipton Gives its New Fresh-Pressed Tea a Lift with Interactive Ad on Yahoo.com
Rich media powers a space-themed, full-page takeover that lets viewers explore the RAV4 as it floats in orbit Toyota takes its tagline "Let's go places" to new heights in an interactive space-themed ad … More »Ad of the Week: Toyota Launches its New RAV4 with an Out-of-this-World Interactive Ad on yahoo.com
The best "execution" on the new ABC’s Russian mafia series may be the custom rich media ad that packs videos, social links, and more Last Sunday marked two notable premiers: the launch of ABC’s new crime … More »Ad of the Week: ABC Introduces Crime Series “Red Widow” with Eye-Grabbing Interactive Ad on New-Look yahoo.com
From punching giants to fast-growing beanstalks, interactive ad on Yahoo! Movies immerses viewers in a new take on old tale How do you psych up movie fans to watch a new film based on one of the oldest … More »Ad of the Week: Warner Brothers’ Ad for “Jack the Giant Slayer” Makes Monstrously Good Use of Rich Media
Think you have an eye for quality at a great price? JC Penney interactive video puts your taste to the test Two blondes wearing orange t-shirts from different stores and smiling a bit self-consciously … More »Ad of the Week: JC Penney Turns Its Tagline into a Video Game on the Yahoo! Homepage
Ad on Yahoo! homepage uses wacky road trip video and songs by the Flaming Lips to position the Santa Fe as the ultimate family fun car “Make a play date with your kids.” That’s the theme of the interactive … More »Ad of the Week: Hyundai Focuses on Family Bonding in Offbeat Ad for 2013 Santa Fe
Rich custom page takeover is a magical mystery tour filled with videos, galleries, a special 360-degree car viewer, and that purple haze that draws users in. Toyota’s interactive ad for its “radically … More »Ad of the Week: Toyota Ad on Yahoo! Homepage Casts a Spell of User Engagement with Plumes of Purple Smoke
Featuring a heart-pounding trailer, a rich media microsite and social features, the custom rich media ad grabs users’ attention while scaring them witless The new horror film “Mama” concerns two sisters … More »Ad of the Week: Yahoo! Movies’ Interactive Ad for Universal’s New Horror Film “Mama” is Terrifyingly Engaging
The chief investment officer at Starcom MediaVest Group Exchange talks about redefining scale, demonstrating results and accountability, and winning Chicago’s most esteemed advertising award Editor’s Note: … More »Five Questions for John Muszynski of Starcom MediaVest Group
Make 2013 the year you tighten your ads, build your keyword lists, and firm up your SEM results Editor’s Note: Chelsea Boryca, senior creative strategist at Yahoo! Search, shares proven ways that marketers … More »Five Tips to Boost Your Search Engine Marketing Results in the New Year
Consumers spent $17.6 billion on Valentine’s Day last year. Here’s how search marketers can fine-tune their campaigns to reach the hearts and minds of holiday shoppers. They say you can’t buy love, but … More »Help Shoppers Search for Valentine’s Day Love in All the Right Places
Pointing customers to up to six more specific landing pages helped eHealthInsurance and Lamps Plus boost click-through rates by 10% “Words with Friends” isn’t the only challenging word game out there; … More »Give Your Search Ads More Links and More Specificity with Sitelink Extensions
Summit Entertainment wraps up Twilight movie series with epic interactive ad featuring trailers, ticket booth, social links, and a contest Talk about a grand exit. For the finale of the wildly popular … More »Ad of the Week: Fans Can Sink their Teeth into Lots of Wicked-Good Content in “Twilight Saga” Ad on Yahoo! Movies
New model combines features of phones and tablets, and interactive ad tells the story with cool tutorials and social links "Phone? Tablet? Best of both." So goes the tagline for the hottest new "phablet" … More »Ad of the Week: Samsung Introduces Its Galaxy Note II “Phablet” in a Phantastic Custom Ad on Yahoo! Home Page
Make more connections by collecting contact info right on the Yahoo! Search page When you think about it, advertising is a lot like dating. Your goal is to connect with the right people, and success often … More »Yahoo! Search + New Cost-Per-Lead Format is a Match Made in Advertising Heaven
56% of consumer Web traffic is video; and personalized video will be 2013's hottest trend 2012 has been a break-out year for online video---and online video advertising---as this week's infographic shows. … More »Infographic: The State of Online Video in 2012 and Trends for 2013
Digital marketers gathered to hear the latest on mobile advertising at the Yahoo! Connect Forum More than 50% of U.S. adults can now access the Web via their smartphones and tablets---they literally carry … More »Over 50% of U.S. Adults Connect to the Web via Mobile—How Can Marketers Connect with Them?
Gather round the campfire to hear a chilling tale that will keep creatives up at night Classic scary stories usually carry some kernel of caution or advice in them---like don't follow a guy playing a flute, … More »New Ad Land Cartoon: Creative Director Horror Stories
Marketers ponder implications after a multitude of shoppers scan QR codes the day after Thanksgiving As retailers prepare for the final weeks of the crucial holiday sales period, marketing teams are already … More »Black Friday = Coming Out Party for QR Codes
The most effective creatives leverage data as well as imagination When the 2012 list of hottest marketing catchphrases is compiled, Louis Winokur of MediaPost says "Data is the new creative" will be near … More »What’s the Key to Improving Ad Creatives? Big Data!
