If you’re getting ready to enter Yahoo! Young Media Stars competition, you might be wondering exactly how the winners will be chosen. The answer is a thorough and objective process that's overseen by an all-star team of expert judges.
The jury for the Yahoo! Young Media Stars competition is made up of six top executives from leading media agencies (profiled below); representatives from the IAB; and Yahoo! executives Mark Ellis, Yahoo! VP, North American Sales, Global Client and Agency Partnerships, and Armando Rodriguez, Yahoo! VP and Managing Director, LATAM and U.S. Hispanic. They’ll work together to select our top 10 finalists and three winners in the U.S. by May 16, 2013. (For a detailed description of the judging criteria, see the official rules for the competition.) These judges really know their stuff, so it will be that much sweeter to be selected as a finalist or winner.
This year, we’re honored to have six top media executives joining our IAB representatives in the judging process. Here’s a quick look at the executives and their backgrounds.
Jared Belsky, Executive Vice President, 360i
Jared leads 360i’s media and analytics practice, which includes oversight of its award-winning search, display, media mix modeling, and social and mobile advertising disciplines. He also serves as a strategic advisor for brands, including Enterprise, Capital One, Ancestry.com, AutoTrader, and H&R Block.
Walt Cheruk, EVP, Digital Media, Carat
Walt is responsible for the management and growth of Carat’s Digital Media and Publishing disciplines. In addition to driving strategy and innovation across all platforms, he also collaborates with Carat’s Activation leadership to develop integrated media and marketing programs for a client roster that includes Pfizer, General Motors, The Home Depot, P&G, and Disney.
David Cohen, Chief Media Officer, Universal McCann
As Chief Media Officer, David leads UM’s North America Media Management practice across all planning and buying functions. Within this team, David oversees portfolio management, integrated investment, decision sciences, and digital innovation. In 2012, David was named one of the “Adweek 50” most influential people in marketing and an Adweek “Media All-Star.”
Susan Schiekofer, President of Digital, MEC
Recently named as president of Digital, Susan now leads clients and staff across all MEC’s digital accounts and specialties. Prior to that, she led digital strategy and implementation across all AT&T lines of business, overseeing the development of brand-building digital strategies for multi-platforms programs such as American Idol and optimizing properties such as Facebook and Yahoo!
Beth Taylor, Senior Vice President and Media Director, Digitas
Beth leads the Starcom digital media team on Bank of America and the Digitas Boston media team for all clients, including Goodyear, Victoria’s Secret and Lenovo. Her outstanding projects include the successful launch of the Bose Wave radio; the designing the first YouTube integrated brand program for Cingular; and pioneering live webcast in-banner streaming on Yahoo! for Merrill Lynch.
Ben Winkler, Chief Digital Officer and Managing Director, OMD
Ben runs OMD’s digital practice in the U.S., spanning 250-plus employees over more than 150 clients. As CDO, Ben has led OMD’s “Digital@the Core” efforts, where strategy and investment teams are infused with digital data, process, and experience. Ben joined OMD in 2011 after eight years at IPG, where he built digital and integrated practices at both media-only and full-service agencies.
Visit our contest site for more information and to register. And be sure to check out what last year’s winners, Marisa Wong and Mike Murphy, have to say about their experiences as a Young Media Star and their advice to this year’s applicants.