Sharing insights into social and mobile trends in New York, Toronto and San Francisco
The future of marketing and advertising is being defined today. To be part of conversation, Yahoo! invites you to join us during Social Media Week. Started in New York City in 2009, SMW12 is one of the most unique conferences, offering more than 1,000 interconnected events around the globe focused completely on emerging trends in social and mobile media across all major industries.
As a sponsor, Yahoo! will participate in SWM12 sessions next week in NYC, Toronto and San Francisco. Our top social and mobile experts will share key research insights and best practices for advertisers interested in creating real engagement in these quickly evolving digital platforms. Here's an at-a-glance rundown of Yahoo!'s sessions during Social Media Week:
Toronto
Monday, February 13
2:00 — 3:00 p.m.
From Like to Love: How Social Has Changed the Marketing Relationship Forever
Yahoo!'s Patrick Albano, VP of Sales in Social, Mobile & Innovation, will deliver a keynote address to SMWTO. Patrick will discuss how businesses are adjusting to the new social media landscape and speaking to customers in new ways. He will share Yahoo! research that indicates interpersonal skills will overtake traditional marketing tactics, and how elements of romantic courtship can guide the way.
New York City
Wednesday, February 15
10:00 — 11:00 a.m.
Global Hub | Big Fuel HQ - 40 W. 23rd Street, NYC
Social Television: Opportunities for Broadcasters & Advertisers
Do television ads still have any effect if 86% of Americans now say they watch TV and surf the web at the same time? Find out the answer and more in this session featuring original research from Yahoo! on Internet-connected television and mobile multitasking. You'll also hear from top advertisers like Kraft Foods, which have incorporated mobile and social elements into their campaigns to reach co-browsing consumers. Plus, learn from Yahoo! broadcast partners at ABC News who are using social apps like IntoNow to attract and retain viewers.
Thursday, February 16
3:00 — 4:30 p.m.
Advertising & Marketing Hub | JWT 466 Lexington Ave, NYC
Harnessing the Power of Social Content for Advertisers
Content is inherently social. When we read an insightful article or see a funny video, our first thought is often to share it with our friends. As the premier digital media company, Yahoo! is a leader in producing sharable, social content. In this panel, social media experts from across the company will reveal insights and best practices to help you create social content and marketing messages.
SMW2San Francisco
Friday, February 17
4:00 p.m. - 4:50 p.m.
Social and digital media have an increasingly strong influence on how people consume content of all types. Nowhere is that more apparent than the world of television, where viewing habits are being deeply impacted by digital. Join Yahoo!'s Adam Cahan, VP of Products for IntoNow, in a rich discussion on how consumers are talking about TV shows on social media sites, how they consume online video content, and so-called "second-screen" experiences that marry secondary computer- and mobile-based content with what's being broadcast.
Can't make it to any of the SMW12 sessions? We've got you covered via, yep, social media. Follow @YahooAdBuzz on Twitter for live tweeting during the sessions, Yahoo! Advertising on Facebook for photos and check back here for daily blog recaps of the top insights and interviews with industry leaders.
--- Dianne Molina
