“LiveRoom” gives Yahoo! News users an interactive platform to share their views and attracts a key demo for brands
Every day, millions of people go to Yahoo! News for expert coverage of breaking stories and major events. Now they can turn those visits into two-way conversations with a live chat series called “LiveRoom.” The series offers Yahoo! users a unique opportunity to interact with newsmakers, thought leaders, and Yahoo! journalists on topical issues. By giving them an online platform to share their opinions on news stories they care about, “LiveRoom” creates the kind of immersive, personalized experience that attracts a younger demographic and offers brands a great opportunity to connect with them.
Recent “LiveRoom” chats cover everything from the election of Pope Francis to Oscar predictions. Throughout the month of March, “LiveRoom” held a series of live chats focused on Women’s History Month that featured experts and thought leaders on a wide range of women’s issues. For example, the March 14 live chat discussed what the Republican Party can do to attract more women voters and included three GOP congresswomen. Other thought-provoking chats included “Are Women-Led Startups Simply Better?” and “Is a New Women’s Movement Being Born?”
“LiveRoom" evolved from Yahoo! News’ extensive coverage of the 2012 presidential elections, which included live chats on milestone events like debates and the inauguration. “Everybody liked our live chats, but our research showed that younger users liked them the most,” says Chris Suellentrop, Deputy Editor, Yahoo! News. “They really scored high in the 18-35 demographic.”
Sullentrop added that Yahoo!’s massive scale (more than 700 million unique users a month) makes regular “LiveRoom” chats possible. “We have so many users out there,” he said, “and they’re really eager to talk to us.” Each live chat is promoted on the Yahoo! News home site; its Twitter page (@YahooNews, with nearly 574,000 followers); and Facebook page (with nearly 3.2 million likes).
“LiveRoom” offers brands and advertisers the unique opportunity to connect with a large, highly engaged audience in the midst of an immersive online experience. For information on sponsoring “LiveRoom” and other Yahoo! News offerings, contact your Yahoo! account representative.