Now offering each other's non-reserved display inventory to respective customers
It's official---the ad partnership among Yahoo!, AOL and Microsoft that was announced last November is now operational. The three companies said today that they are offering each other's premium, non-reserved online display inventory to their advertising customers through their respective ad networks---Yahoo! Network Plus, Microsoft Media Network and AOL's advertising.com.
The partnership was formed to help streamline the media-buying process by providing more efficient access to premium online ad inventory. The partnership is expected to extend the reach of the companies' advertisers, while offering better yields for their publishing partners.
"We're thrilled to partner with Microsoft and AOL and bring to market what we believe will be a more efficient, effective and more effortless way to access true premium inventory and formats," said Ross Levinsohn, Yahoo! EVP of the Americas, when the partnership was announced four months ago.
Yahoo!'s non-reserved inventory will be offered through Right Media Exchange, and Microsoft's inventory will remain on the Microsoft Advertising Exchange. On February 3, AOL selected Right Media Exchange as the platform to provide access to its non-reserved ad inventory via the agreement.
If you're interested in learning how to access inventory from these partners, please contact your Yahoo! account executive or account manager.
--- The Team