Rave reviews flow in for new original online comedy series that spoofs TV's "The Bachelor"
Yesterday, Yahoo! launched "Burning Love," another salvo in its barrage of original online comedy programming, and critics from several publications are lining up to salute it.
"'Burning is a note-for-note pitch-perfect satire of the ABC dating show 'The Bachelor' that had me howling …," said Andrew Wallenstein of Variety, the show-biz bible. He praised Yahoo! for lining up an all-star team "on both sides of the camera" to develop the show, including Ben Stiller, Paramount Pictures, and a cast including Ken Marino, Kristin Bell, and Michael Ian Black. Even Jennifer Anniston, a diehard "Bachelor" fan, made an appearance in the first episode---wearing a panda costume.
"When you put together that kind of roster and production values, it screams to the viewer: 'This is something you have to watch,'" said Wallenstein. "Not like most original programming online, which looks like it was slapped together …"
Here are some highlights from other reviews:
"It's kind of scary how much the parody imitates real life. And it's hilarious." — Business Insider
"'We're in the midst of a tipping point to take long-form, primary experiences from TV and get them online, onto tablets and smartphones ... Digital entertainment is here to stay …'Erin McPherson, vice president and head of Video Programming and Originals at Yahoo!, told Reuters."
"Can all TV be like this?? You know … HIGHLARIOUS!" — Perez Hilton.
To see why "Burning Love" is generating all this heat—along with new sponsorship opportunities for advertisers---view the first three episodes here. New episodes, each 7-10 minutes long, will be released Mondays and Thursdays.
--- The Team