Third-party reports cite click volume increases of 25%-to-39% over the last year
We’ve been telling you search engine marketers out there about the continuing growth of the Yahoo! Bing Network (now up to 152 million searchers in the U.S., with 45 million uniques). This blog post from David Pann, General Manager for Search at Microsoft, provides a great overview of the continuing evolution of the Bing Ads platform and the strong results of the Yahoo! Bing Network over the past year, along with a look at what’s coming up.
Here are some highlights from the post:
- Advertisers are seeing better performance on the Yahoo! Bing Network, with Marin Software and RKG reporting 25% and 39% higher click volume respectively year-over-year .
- As a result, advertisers are investing more on the Yahoo! Bing Network, with RKG reporting spend increasing by 54%, and Ignition One reporting that its advertisers increased budget allocation to the Yahoo! Bing Network by 48% (compared to Google’s 12% growth).
- Following market-wide trends, share of search clicks on mobile and tablet devices for The Search Agency’s advertisers on the Yahoo! Bing Network more than tripled from 4% to 13%
Pann credits the growth to several 2012 initiatives, including the rebranding of Bing Ads and the Yahoo! Bing Network last September and the recent launch of new features like Sitelink Extensions. Bing Ads will release new features in coming months, said Pann, which will continue to sharpen the accuracy of search results, expand ad types and formats, and drive rich consumer experience.