Acquisition aims at boosting personalization and engagement for Yahoo! mobile properties
When it comes to daily habits, checking the news is near the top of most people’s lists, and they’re often using mobile devices to do it. To help mobile users search through news articles and sites faster and easier, Yahoo! has announced plans to acquire Summly, a popular, innovative mobile news app. The sale is expected to close in the second quarter, and we will soon begin integrating Summly technology into its mobile products to help on-the-move users find the news they want faster than ever before.
Summly makes it easy for mobile users to skim articles and websites by serving them snapshots in an easy-to-browse window, which Adam Cahan, Yahoo! SVP of Mobile and Emerging Products, calls a “simple and elegant solution” in his recent blog post. Today, Fast Company noted how the Summly deal fits alongside other recent Yahoo! acquisitions in our ongoing move to improve users experience and engagement through new solutions that increase personalization.
In its write-up, PC Magazine noted that Summly, founded by London teenager Nick D’Aloisio, was chosen by Apple as its App of the Year in the U.K. and was ranked ninth among Apple’s U.S. apps just two hours after its release.