Q4 2012 results from comScore show rapid growth for online retail during crucial holiday season
As the winter holidays approach, we publish loads of posts packed with tips to help brands and marketers get the most out of their display and SEM campaigns during what should be their busiest and most lucrative time of the year. Now comScore has released a report on Q4 2012 results that shows the holiday season is growing even more important for online retailers.
Here are some highlights from their findings:
Q4 online sales growth continues to accelerate:
- Q4 online retail sales grew 14% over 2011; total retail sales grew 2%
- The 2012 holiday season had 12 days with online sales of more than $1 billion, compared to 10 billion-dollar-plus days in the 2011 season
Overall online retail maintains momentum:
- Total buyers up by 6% year-over-year
- Overall transactions rose 10% YoY
- Dollar sales grew by 14% YoY
- ecommerce now accounts for 10% of all consumer spending
Consumer sentiment improves:
- When asked how they’d rate economic conditions today, 42% said “poor.” That may not sound great, but it’s the lowest “poor” rating by consumers in the last four years.
It won’t be long before we start pumping out the holiday season tips again, so stay tuned. In the meantime, check out comScore’s State of the U.S. Online Retail Economy report for Q4 2012.