How can advertisers increase volume on the Yahoo! Bing Network? What are we doing to protect advertisers from fraudulent practices? What product and platformenhancements are coming up? Those are just some of the questions tackled by Chris Sanger, Yahoo! Senior Director of Global Search Product Management, at our recent “Ask Me Anything” SEM webinar. For the first time, webinar content was totally decided by you, the audience. You sent in questions to our webinar forum, and those with the most votes were answered during the event.
If you missed the live webinar, you can catch up with this recording, where you’ll hear Chris talk about hot topics like:
- The critical steps we’re taking to protect advertisers and publishers from any sort of questionable activity
- The areas where Yahoo! and Bing are investing resources to make sure we get lots of eyes on your ads, along with things you can do to help boost volume
- The inside scoop on enhancements to local ad extensions, expansion on mobile ad functionality, and some other exciting ad extension options slated for the future.
Watch the webinar for additional information relating to the Bing Ads Editor, search account support, reporting, and Yahoo! Bing Network market share. Or you can contact your Yahoo! Account Manager with any question, anytime. Check out more great webinars at our learning and development page.