Your customers roam across a multi-channel marketplace leaving trails of online and offline information that can help you target and engage them. But according to research by Acxiom, 70% of marketers say they have little or no ability to integrate and analyze that data, and they’re leaving insights and opportunities on the table.
Learn how to tap into all your sources of customer data at our Feb. 12 webinar titled “Leverage Your Own Customer Data for Online Targeting and Offline Measurement.” Experts from Yahoo! and our partner Acxiom will share proven tips and best practices on key topics including:
- Leveraging your offline data to find our best online prospects and customers
- Measuring the impact of online activities on offline results---and vice versa
- Navigating the ever-changing privacy front