Revealing the science behind Yahoo!'s art, at scale
Thirteen million.
That's how many personalized permutations Yahoo!'s 700 million monthly users see every single day in the Yahoo! Today Module—the box on the top of the Yahoo! Homepage.
As an advertiser, wouldn't it be useful to be able to peak into the science behind that little bit of magic and be able to follow what consumers care about and are clicking on in near real time? Well, now you can. The Yahoo! C.O.R.E. Data Visualization website is a new, totally interactive resource that shows you who is clicking on what on the Yahoo! Today Module.
So what's C.O.R.E.? First developed by Yahoo! Labs, our award-winning science and research group, C.O.R.E. (Content Optimization and Relevance Engine) is a suite of technologies that allows us to feature those stories most likely to be interesting to individual users. C.O.R.E. analyzes the decisions of hundreds of millions of individual consumers and billions of clicks using countless complex algorithms, constantly. C.O.R.E is the science behind the carefully curated content that populates properties across the Yahoo! network.
Because of C.O.R.E., Yahoo! has deep insight into our audience and your customers. These insights inform how we serve up content and advertising at a granular level.
The C.O.R.E. Visualization site offers a visual representation of C.O.R.E data just minutes after it comes in.
You've never seen anything quite like it. It lets you parse C.O.R.E data by just about any combination of factors:
- Gender
- Age group
- Top U.S. GMAs
- Interest (including Yahoo! News, Yahoo! Finance, Yahoo! Sports, omg!, Yahoo! Shine and Yahoo! Health)
For each story featured in the Today Module, you can see total page views at any point in the last 24 hours, as well as the percentage breakdown by gender and age. Using the tool, advertisers can see what stories are popping, and get valuable insight into what's on consumers' minds.
For more, go to Yodel Anecdotal, where Steven Lyons, sr. product manager of C.O.R.E., offers even more detail.
—Michael Mattis
