Yahoo! EVP of Americas says Genome was "absolutely designed" to meet advertisers' requests
Rich Riley, Yahoo!'s new EVP of the Americas, kicked off Internet Week New York yesterday with a major new product announcement—Genome from Yahoo!, a new audience buying solution that brings together comprehensive data, industry-leading analytics and premium inventory to help marketers reach their optimum audiences quickly and efficiently.
Riley took time out yesterday to talk to Yahoo! Advertising Blog about the new solution. In this video, he nets out Genome's benefits to marketers, saying that the new solution is "absolutely designed (based) on what we've heard from advertisers."
--- The Team