Our SEM expert shows you how to boost search campaign performance by fine-tuning your ad copy.
Running SEM campaigns requires lots of behind-the-scenes management, but at the end of the day, your ads are the only thing searchers ever see. That’s why optimizing ads is so critical to your success. But where do you start?
Enhancing your ad copy is a great place to begin, according to Patrick Salmon, a Yahoo! creative manager. In this video, he shares expert tips on how to improve the effectiveness of your ad copy by focusing on key areas such as relevancy, calls to action, and more.
For more perspectives on ad optimization, see our recent videos on improving keyword performance and securing the best placement for your search ads. For the full story on all our search offerings, contact your Yahoo! Account Representative.