Our SEM expert shares tips on how to use these new features for more accurate, flexible, and effective keyword reporting
Understanding and optimizing the performance of your keywords is critical to SEM success. That’s why we’ve added three new keyword reporting features in the Bing Ads user interface that provide new and more flexible views into how your keywords are performing.
In this video, Dusty Haws, a Yahoo! Creative lead, walks you through the new features and shares tips on how you can use them to gain a deeper knowledge of keyword performance across both syndicated and owned-and-operated network channels. These views will help you optimize the performance of current keywords, find new ones, and identify opportunities where negative keywords can boost your results.
For more information on optimizing the performance of your search ads, please contact your Yahoo! Account Representative.