Clients join Yahoo! and interclick to celebrate the announcement of Genome from Yahoo!
It's not all work at Internet Week New York. To celebrate the announcement of Genome from Yahoo!, a new custom audience-buying solution that was announced at the event, Yahoo! and interclick hosted "Big Party for Big Data" for 156 clients at the swanky Lafayette Townhouse in Soho. Genome's launch made a big splash in the industry press; more splashes were made at the party, which featured synchronized swimmers in a second-floor indoor pool, music from a DJ and a violinist, and "molecular" cuisine.
Genome, which is expected to be available in July, is the culmination of a strategy put in place last year that brings together the display ad agreements with Microsoft and AOL, the acquisition of interclick and Yahoo! assets to create a next-generation audience buying solution.
Check out this video to check in on the party. Yahoo! has been working on Genome for many months, says Patrizio Spagnoletto, Vice President Marketing Americas, Yahoo!: "It's been a long time coming, but it's a great milestone for us, and that calls for a celebration."
--- The Team