Find opportunities to sponsor Yahoo!'s market-leading videos in our new programming guide
Video advertising is living large on the Web, and its future looks XXL. eMarketer forecasts that U.S. video ad spend will grow 38% by 2015 to $7.11 billion1, making it the fastest-rising category of online spending "by far."
What's behind this boom? Three key factors:
- More viewers: Every month seems to bring a record number of online video viewers---comScore counted 188 million in the U.S. in August2
- Engaged viewers: They're spending an average of nearly 7 minutes per video3
- Advertising-friendly viewers: 90% of video consumers say advertising and sponsorship are acceptable when the content is free.4
If you're a video-minded advertiser, talk to us—the industry's largest producer of original video programs. Our original videos are watched by 35 million people a month in the U.S.---that's nearly one-in-six online Americans---and we have 22 of the top 25 most-watched video programs, including the top 10.4 Our new programming guide previews our winning lineup of original videos that mean opportunity for advertisers.
We produce more than 50 original video programs a month, ranging from longtime faves like omg! NOW to recent hits like Burning Love to blockbuster live events like Cybergeddon and the Clinton Concert. There's a lot to choose from---and our programming guide makes it easier and quicker to check out shows that can boost your video ad campaigns.
- eMarketer "Top Digital Trends of 2012," Dec. 2011
- comScore Video Metrix, Sept. 2012
- comScore Video Metrix, Sept. 2012
- comScore Media Matrix custom report, Aug. 2012
