When traveling in any strange land, it’s a good idea to have a translation guide to help you understand the natives. If those natives are agency creatives, we’ve got you covered. Ad Land is an expert in "creative-speak" and this week’s cartoon offers a helpful guide for the uninitiated.
The secret, says our David T. Jones, is that what creatives say isn’t necessarily what they mean. It will all become clear when you jump on over to the full cartoon.
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs and the book, The Creative Process Illustrated. Follow David on Twitter.