Our original shows are “great at capturing a mainstream Yahoo! audience,” says AdWeek
From good-guy hackers to the evolution of video games, the bite-sized stories on our long-running original news series “Who Knew?” are proving addictive to Yahoo! audiences---and major advertisers. Toyota is returning to sponsor the fifth season of the show, which will stream its 800th episode this summer, according to AdWeek. Our original shows like “Who Knew?” and “Primetime in No Time” are “great at capturing a mainstream Yahoo! audience,” said AdWeek, which noted that the idea for “Who Knew?” came from analyzing what Yahoo! users were searching for online.
We now produce 50 original shows and stream about 400 episodes a month, but we’re not slowing down. Our commitment to producing top-quality video programming that entertains and engages our users and provides new opportunities for advertisers was emphasized at the Cannes Lions International Festival of Creativity last month and the Digital Content NewFronts in April, where we introduced a long lineup of upcoming original shows.
Unlike TV or film, the Web offers content producers the unique ability to create shows and optimize them in real time, based on user data. “We’re able to test and assess what people want, and then produce content to those wants,” said Erin McPherson, head of video at Yahoo, at Cannes. At NewFronts, we introduced several new shows and announced that our content is available to advertisers through 18 new video channels, providing a wide range of options for reaching target audiences at massive scale.
For an overview of our live and upcoming shows, check out our programming guide.