Online retail sales are growing at a record pace. Forrester projects them to hit $262 billion this year, for a 13% leap over last year’s total. At our recent webinar, we shared three key ways that you can improve the performance of your retail search campaigns on the Yahoo! Bing Network. Couldn’t make it? No worries, you can view the webinar here.
Here’s a quick overview of some of the tips that were shared:
- Leverage our retail search ad performance trends: Clicks increased about 15% in Q1 2013 year over year and are projected to continue increasing at 15% this year.* We show you how to improve results through expanded keyword sets, exact match clicks, and mainline placement.
- Increase engagement with our ad formats: Advertisers report 15-25% higher click-through rates with our Sitelink Extensions* and 30-35% higher CTRs with Location and Call Extensions.* We show you how to use them all.
- Reach smartphone and tablet shoppers: Retail mobile search ads drive 42% of mobile clicks on the Yahoo! Bing Network.* We show you how to connect with the growing ranks of mobile searchers.
* Yahoo! internal data