New weather app joins our expanded set of enhanced mobile products, attracting millions more mobile users in first quarter of 2013
Sunglasses or umbrella? Millions of consumers make a daily habit of turning to Yahoo! for answers to their weather questions before walking out the front door each morning. Last week, we launched an inspiring and entertaining way for them to get their daily forecasts with our weather app for mobile.
Combining up-to-the-minute weather data with stunning Flickr photos from around the globe, the app delivers an informative and immersive experience for users. Instead of just the usual straightforward report of daily highs and lows, our new app turns checking the weather into a journey through different geographies, showcasing sunsets, landmarks, and picturesque locales. Expanded details such as precipitation, wind and pressure, and a radar map are just a tap and scroll away.
The release of this and several other new and enhanced apps has helped attract millions more mobile users in the first quarter of this year. And it’s not just consumers who are taking note—major media outlets are praising Yahoo!’s new offerings too.
“Weather data? Neat. But what’s particularly amazing here is the design of the app itself. It’s a million impressive little things. It’s the blurring of the background as you dive into the grittier details; it’s the subtle parallax scroll when flipping between cities; it’s the way the cute lil’ windmills spin faster or slower based on the actual current wind speed of the city.” – Greg Kamparak, TechCrunch
To see what all the buzz is about, download our weather app and try it out for yourself.