August 14 webinar reviews our global study into what moms want---and how marketers can connect with them
It's a notion that's at once heart-warming and heart-breaking---moms around the world say that intimate family moments are what they treasure most, but their busy lifestyles make them harder and harder to come by. That's one of the core findings from a year-long study conducted by Yahoo! and Starcom MediaVest Group that researched the behavior and preferences of 3,500 moms from nine countries.
The groundbreaking study, titled "Brave New Moms: Navigating Technology's Impact on Family Time," was released at the Cannes Lions Festival in June. It explores how technology has changed the way families spend time together, and what moms need to create more meaningful family time.
The good news is, brands and advertisers can help moms make more of those precious family moments, and you can hear how it's done from the developers of the study at a webinar set for 11 a.m. PT, Tuesday, August 14. Register now!
The webinar will share key insights from the research along with a framework to help apply them in marketing approaches aimed at tapping into an emotional space and creating lasting connections with moms around the world.
Make your mom proud. Sign up for the webinar and learn what moms want and how to reach them.