OMD's Natalie Gengaro describes her Day 1 Ad Week experience
Today was my first day attending Ad Week having super delegate access and being treated like a star! The day kicked off for me with a presentation from Facebook on the power of social connections and learning how business is better in a connected world. They led off by announcing Facebook's recent updates, including the timeline, and referenced users as being a "culture of builders and the timeline being a blank canvas for us to fill out." I liked this analogy, and found it similar to my own notion of us being architects, in the sense that we're starting from the ground up and building something based on our own frameworks.
Later I met the one and only Elisa Steele, Yahoo!'s CMO, at the brand-new Yahoo! offices in Times Square. We chatted with Elisa in a very personal setting and gained her perspective on being a woman of power in the industry. Here she is, being in the spotlight where still few women sit as the CMO of a large company. She's on the woman's leadership board and speaks at many conferences and on many panels, and I really believe that she wants to serve as a mentor to women who want to succeed and hold a similar position of power. She has long been a fantastic inspiration for me, and it was an honor to meet such a prestigious woman!
We're now heading off to the Myspace concert and will see where the night takes us. More to come tomorrow from day 2 of Ad Week…
--- Natalie Gengaro, Media Planner, OMD Los Angeles
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