Plus: Behind the Yahoo! Short Film Awards; Bertolli sponsorship and Sundance storytelling tips
It's about distribution at scale: Sure, creating great new content has been enabled by technology. But creation is only the first part of the story of telling a story. After all, what's the point of telling a story no one will hear? Yahoo! touches 700 million people worldwide, notes Yahoo! EVP Americas, Ross Levinsohn in this clip. That makes it an ideal place for distributing premium content on a vast scale—and that's why organizations like Sundance partner with Yahoo!.
Storyteller Todd SklarTell your story: Everyone's got a story but not everyone knows how to tell it. In this Events Blog post from our gal on the scene at Sundance, Dianne Molinna, three up-and-coming auteurs offer their own tips. To wit: seek universal truths; don't be afraid of the funny, and be authentic.
Behind the screen: Yahoo! Screen's dedicated Sundance site lets users vote on nine different short films by young filmmakers. This video takes you behind the scenes with some of these budding auteurs, who offer real-world examples of what Ross Levinsohn was talking about in the item just north of this one.
Ladling togetherness: Filmmakers and fans come to Sundance from all over the world and all walks of life. What do they all have in common? Well, they're all cold. Park City, Utah hovers around freezing this time of year. So Sundance sponsor and Yahoo! partner, Bertolli, set up "Ladles of Love," a space where filmmakers and film lovers could come in from the cold and enjoy a great bowl of soup and contribute to its "Ladles of Love" charity. In this video, Kathy O'Brien on Unilever and Vicki Escarra of Feeding America talk about the importance of brands engaging with charities at events like Sundance.
-- Michael Mattis
