Plus: Liz Coughlin on omg!; young filmmaker interviews; yummy Yahoo!, and more
Yahoo!'s Brian HuntMarketing your film online: In this video, Brian Hunt, Head of Creative Development Original Video at Yahoo!, discusses how the Web is becoming the ultimate vehicle for both young and established filmmakers to tell their stories—and market their creativity.
omg!: It's more than just an expression of surprise and delight. omg! is one of Yahoo!'s most popular sites, with all the glitz, glamour and gossip that movie buffs crave. Our woman in Park City, Dianne Molina, interviewed Liz Coughlin, Senior Director of omg! to find out what makes it so compelling to users and useful to advertisers.
It's surreal: What's it like to be chosen to have your film shown on Yahoo! Screen's Sundance site and have Yahoo! users vote for it? "Surreal," says Maria White, director of "The Debutante Hunters." White is joined by fellow filmmakers Sarah Ramos, Jessie Ennis and Brie Larson ("The Arm") and Andrew Ahn ("Dol First Birthday"), who tell their stories in this video.
Sudsy Sundance: More than just ideas are flowing at Sundance. So is the Belgian beer and the good cheer that goes with it. In this video, Rick Oleshak, Director at Stella Artois, talks about what makes the brand a hit with conference-goers and consumers.
Y! stands for "yummy!:" Sundance attendees gather 'round the patchwork quilt Yahoo! food truck in Park City for a free savories. Here's how we did it.
How's that work?: Putting on an extravaganza like Sundance isn't easy. This slideshow takes you behind the scenes and shows you what it takes.
-- Michael Mattis
