Timberland, Notrol, MacDonald's, Ford and… Yahoo! all vie for the spotlight
Y! Lounge at Sundance
Brand advice from the masters: How are brand reaching audiences by engaging at Sundance? In this Yahoo! Events blog post, our redoubtable correspondent interviews three branding masters of the universe to find out: Lisa Sheppard, Senior Director, Marketing at health supplement provider; Notrol, Maile Buker, Senior Director of Marketing at Timberland, and Jessie Rau, Manager, External Communications, MacDonald's U.S.A.
Boots on the ground: Vying for attention at Sundance can seem like a Sisyphean task. The festival by its very nature is all about attracting attention. That's why Portland boot brand SOREL turned to social media to get its message across. Our correspondent Jeff Kwiatek explains how they're doing it.
Not Edsels's Ford: Another brand making inroads at Sundance is automaker Ford, which alights on Park City's main drag for the first time this year. Ford is pushing its electric vehicle line-up to a very receptive audience, partnering with the W Hotel L.A. to create a chill space where festival-goers can get close to Ford's hot. Lightning-powered new cars. Liza Foreman has the details.
Yahoo! warms it up: This slideshow takes you through a day in the Yahoo! life at Sundance, as fans gather in the Yahoo! lounge, omg! interviews the celebs, hungry people gather round the Y! food truck, stars like Glen Spurlock speak on panels, and so much more.
--- Michael Mattis
