Modern design aims to increase user engagement and advertiser opportunities
Today we unveiled a redesigned Yahoo! News that brings a more engaging and personalized experience to consumers as well as more opportunities for advertisers. With its personalized news stream, the new Yahoo! News is designed to reflect our users’ interests and preferences, drive deeper engagement and, as a result, deliver more value for our advertisers.
Alongside this new consumer experience, we’re also offering Yahoo! Stream Ads on Yahoo! News so advertisers can reach consumers where they’re already reading personalized, relevant content that interests them.
The Yahoo! News redesign is another step in our continuing effort to create a personalized user experience across all Yahoo! properties. It builds on the success of the February launch of the new Yahoo! homepage, an enhanced design that resulted in users visiting more, staying longer and increasing engagement with the content.
For more information on new advertising formats and opportunities for the redesigned Yahoo! News, please contact your Yahoo! Account Representative.