Storytelling and authenticity insights from "Obama for America's" chief blogger
An estimated four-fifths of well-known, public figures have someone else tweeting for them. Despite this fact, during the Social Media Week NYC panel titled "The New Ghostwriting," Ben Graham-Helsen took a potentially controversial stance: he doesn't believe in ghostwriting. In this video interview, the former chief blogger for the historic Obama for America campaign details how his approach to storytelling in 2008 maintained authenticity and transparency across social channels.
How did you approach creating an authentic voice across social media for the campaign?
How do you think the approach to storytelling in social of this year's campaign will differ from 2008?
— Dianne Molina
