In retail spending, the winter holidays are definitely the main course---the $740.6 billion spent last year was nearly nine times greater than runner-up back-to-school/college totals.* If you're looking to reach female shoppers this season, our leading women's website Shine from Yahoo! is serving up holiday content that our readers will be feasting on throughout the weeks ahead.
From holiday entertaining tips to looking and feeling great, Shine's content menu is overflowing with opportunities. Here's a sampling:
Entertaining Ideas — Holiday revelers share recipes and inspire others on Shine with features like Supper Club, which deliciously complements your holiday brand message.
Holiday Style — Shine's annual Winter Beauty Guide, brimming with tips for looking dazzling at holiday parties, is another of the season's must-haves.
Healthy Holidays — Staying healthy and fit during the holidays is on the minds of many Shine readers. Content like our Shape Up Guide offers tips to enjoy the season while maintaining healthy habits.
There's still time to fatten up your brand for the winter holidays on Shine from Yahoo!. Contact your Yahoo! account executive or call 866-747-7327.
For dessert, here are a few more helpful holiday-season insights for advertisers:
- 2012 Holiday Shopping Webinar: Watch Now
- Consumer Holiday Shopping: Read Now
- Search Advertising Holiday Webinar: Watch Now
*National Retail Federation 2011 press releases