A few weeks ago, we shared some great findings from a new Yahoo! Insights study that revealed the thoughts, habits, preferences, and mating rituals (ok, scratch that last one) of holiday shoppers---really good stuff that advertisers can use to create winning marketing campaigns.
With the festive season fast approaching, it's time to get down to brass tacks—to go beyond strategizing and dive into tactics. What concrete solutions can Yahoo! offer advertisers to help them reach the hordes of time-crunched shoppers anxious to buy just the right gift? Plenty! Here are seven examples:
Grab shoppers' eyeballs with high-impact takeovers
This is no time to be shy and retiring. Make like Lady Gaga and go bold and dramatic with page takeovers on popular Yahoo! properties like Yahoo! Homepage, Yahoo! Login, Yahoo! Mail and Yahoo! Mobile. Be a peacock!
Don't just stand there: Reach on-the-go shoppers on Yahoo! Mobile
More than 70 million mobile and tablet users connect with Yahoo! mobile properties each month. Are you going to let them roll right by you? Our holiday study forecasts that nearly 70% of shoppers will use their mobile devices in stores to research gifts and find last-minute ideas; get your message on their devices while they're closing in on purchases and most open to your offers, options and messages.
Location, location, location: Yahoo!'s geo-based targeting puts your campaign on the map
Get noticed by local shoppers and drive in-store sales with our targeting magic! Reach over 100 million Yahoo! addressable users based on the proximity of their home address to your business locations.
Meet your match: Database Match targets your offline customers on Yahoo properties!
Increase customer loyalty and retention by leveraging your own CRM data to reach your offline customers in the online world of Yahoo! properties. Plus, you can measure in-store sales impact by matching online exposures to offline sales---it's a database match made in heaven!
Let's get personal: Smart Ads optimizes your ads for each user
Smart Ads allow you to deliver personalized messages to online shoppers in real time, right down to hyper-targeted local offers. Who could resist?
Smart sales weapon: Consumer Direct measures offline sales of online campaigns
Consumer Direct lets you target CPG buyers and measure the in-store sales impact of your online campaigns by leveraging purchase data from Yahoo! and Nielsen Catalina Solutions (NCS). Brilliant!
Who's afraid of Big Data? Not Genome from Yahoo!
Other solutions give Big Data their lunch money. Genome from Yahoo!, our custom audience-buying solution, devours big data and digests it to give you the best audiences for your campaigns across a wide premium media footprint.
Tis the season to put these tactics into action on your holiday campaigns!
Put these Yahoo! solutions on your holiday to-do list and start checking them off with help from your Yahoo! account representative (or call 866-747-7327).