Don't miss next week's Advertising Club event, sponsored by Yahoo!
branded entertainment yahoo More and more advertisers have been turning to content, and specifically video, to connect with consumers online. But how does a brand create content that engages consumers enough to drive revenue?
Join us at The Advertising Club next Thursday, September 15 for a networking event that will focus on the answer to this hot industry conundrum. Sponsored by Yahoo!, the New York City event will feature a panel of media, content and agency leaders who have witnessed how branded entertainment has evolved both offline and online. More importantly, they know what's working best for brands today.
Yahoo!'s resident branded entertainment expert Brian Hunt, Head of Development of Original Programming, will moderate the panel, which also includes:
- Marissa Hunter, Head of Advertising, Ram Truck Brand, Chrysler Group LLC
- Drew Buckley, COO, Electus
- Scott Donaton, President & CEO, Ensemble
- Jordan Berman, Founder & CEO, OFC: Office Entertainment Network (OFC.tv)
--- The Team
Posted by dmolina