How Axis helped one football fan survive a little cross-device search drama
Editor's note: Most of us own at least a couple of mobile devices, use them constantly, often get sidetracked and forget what we were doing on which device. The Yahoo! Axis search browser syncs your search activities across devices so you can easily pick up where you left off, no matter which device you grab. The following vignette shows Axis in action was sent into us by one of its biggest fans---Taylor Durrett, a creative strategist on Yahoo!'s search team.
I've worked in the search industry since graduating from college a few years ago, first as an intern for a marketing shop, then as a media planner at an ad agency, and now at Yahoo! supporting search advertisers as a creative strategist. For those less immersed in the industry, you may have missed the May release of Yahoo!'s innovative search product, Axis, which received rave reviews at CNET, GigaOm and adexchanger, among others. As an early adopter of the product, I've been impressed by its ease of use, and I wanted to share with you an example of this product in action.
Like most college sports fans, I pay close attention to my alma mater's football season (Go Oregon State!). Recently, we were playing a team that was considered a "lock" to beat, so I felt confident keeping an eye on the game while also researching the upcoming schedule of our rival school, the University of Oregon, via Axis. However, the underdog tied the game with four minutes left in the fourth quarter, my online scouting of Oregon was interrupted, and the iPad made its way to the floor.
The next morning, I grabbed my iPhone to turn off my alarm, and there was Axis with the Ducks' game schedule open and ready, right where I left off last night on my iPad!
This is one of the things that impresses me about Axis. Due to the accessibility, connectivity, and efficiency of mobile technology, we no longer access a single device for specific activities or situations. Instead, we use our various mobile devices throughout the day, making technology a seamless, ever-changing, ever-accessible experience. Axis is a browser that can keep up with that.
It's a fact of online life---sometimes we are interrupted with tweets or Facebook-tagging while searching for a new pair of shoes. Whether I'm reading an article, surfing the Web, or shopping for Oregon State paraphernalia, Axis remembers. If I am on the train and leave a search result on my iPhone to take a call, I know that Axis will let me continue right where I left off once I walk into work and turn on my desktop---no redundancy, no tedious repeat searches.
No matter what platform you're on, Axis provides a more visual, interactive, and efficient browsing experience. You can see it in action here. Axis is perfect for multi-tasking information seekers like me. If you're one too, you can download it today.