Tech-savvy business leader ready to roll up his sleeves
Yahoo! CEO Scott ThompsonIn recent weeks, we rang in the New Year, bid a fond farewell, and belted out a hearty, welcoming yodel to new CEO Scott Thompson. So who is this new guy with the wicked Boston accent? This month, we'll give you a brief introduction and the opportunity to pose questions that Scott himself will answer in next month's advertiser newsletter.
By now, you've probably heard that Scott comes to Yahoo! from PayPal, where as president, he grew the eBay transaction solution into the world's online payments leader. But you might not know that he's also a rabid Red Sox fan with an unflinching affinity for red. Scott is pretty confident, though, that he can make room in his heart to love purple too, just as much as we do.
"If the Yahoo! logo were blue or featured pinstripes, we might have a problem," Scott noted.
Like many baseball fans, Scott has a passion for the stats. The numbers. The data. And that's great news for marketers, because Scott's data-driven mindset, tech savvy, and proven leadership abilities will help Yahoo! use its vast store of consumer data to help you reach customers in even more meaningful, more effective ways. He also understands that in the world of advertising-driven online media, content is king, recently telling AdAge that Yahoo! will continue to focus on both technology and content, "not one or the other."
"Yahoo! has a rich history, a solid foundation, a dedicated audience, and an incredible team," said Scott. "All the pieces are here, the talent is here, the passion is here, and I'm incredibly excited by the opportunities ahead."
So what's on your mind? We want to know what questions you have for Scott, as he settles into his new gig. Head over to the Yahoo! Advertising Facebook page and post your question, and Scott will tackle a few in the February issue of our advertiser newsletter. You could ask him about his take on where the online media business is going in 2012. Or what he likes best about working at Yahoo! so far.
Just don't ask him about the 2003 ALCS.
---The Team
