Our Ad of the Week includes an expandable carousel that lets Samsung display everything its new smartphone/camera can do in stunning visual style
In a recent ad that ran on Yahoo.com, Samsung focused on the many camera features packed into its new Galaxy S4 smartphone. There’s “Drama,” which merges several action shots into one photo; “Dual Shot,” which gives you a picture-in-picture effect; and “Sound Shot,” which lets you make someone’s voice part of the photo. A big, beautiful ad format was needed to handle all these awesome camera apps, and this stunning expandable carousel ad does the job in stunning visual style.
Things start out with a bang with a wakeboarder jumping across the page. After this frequency-capped auto intro grabs your attention, the ad comes in two units, a 635x100 mid-screen banner and a 300x250 east unit. The latter provides a camera button that lets you add more action to the experience.
Here, the 765x500 carousel shows off the smartphone’s hardware, software, and all the photo wizardry in between. Samsung backs up its claim that the S4 is the smartphone of tomorrow with futuristic features like “Air View,” which lets you preview messages, photos, and videos simply by hovering your finger over the touchscreen.
“It takes a lot of things to be the ‘Next Big Thing,’” the ad proclaims. And thanks to the Samsung Galaxy S4 expandable carousel, users can check out this smartphone's many special things at their own pace and without leaving Yahoo.com.
---Thomas T. Lady