The signs are clear---kids are back in school, Halloween costumes are popping up in store windows, and that means the holidays are right around the corner.
Now's the time to start gearing up for prime shopping time by getting your online advertising in order. Our webinar, Let It Snow…With Search Ad Success, is packed with tips that can help you make the most of the season.
The Yahoo! Bing Network can connect you with lots of busy holiday shoppers.
There's no denying the steady, year-over-year growth in online retail sales around the holidays. Last year, Black Friday sales rose 24.3% from 2010, and Cyber Monday sales were up 33%.1
Add these sales increases to the advantages of advertising on the Yahoo! Bing Network, and you get a winning combination. Unique searchers on the Yahoo! Bing Network are likely to spend 24% more than the average searcher, and 5.4% more than Google searchers in the U.S.2 Moreover, 30% of unique searchers in the U.S who use Yahoo! and Bing don't use Google---which means your search advertising can only reach them on the Yahoo! Bing Network.
New features are designed to enhance your advertising and your results.
Changes to our DMA geo-targeting and location exclusions can help you get more relevant traffic and achieve better consistency with other advertising. And updates to ad rotation options and campaign import capabilities, plus soon-to-be-released Sitelink extensions, provide you with more flexibility and control.
Mobile opens up opportunities to reach more shoppers who are ready to buy.
51% of consumers who research items on their mobile devices frequently or occasionally make a purchase.3 Tapping into this pool during the holiday shopping season can help you connect with consumers who are bargain hunting, comparison shopping, and locating stores via mobile.
Your Yahoo! Account Team is here to help with the holiday planning process.
Whether you need assistance with budgeting, messaging, targeting, or keywords, Yahoo! account representatives can share best practices and provide expert guidance to help you achieve stellar search ad results this holiday season.
For more information on the keys to search success during this year's online shopping surge, check out our webinar or contact your account representative today.
1. ComScore 2011
2. comScore Core Search (custom), June 2012
3. Yahoo! Mobile Shopping Framework Study, January 2011