Eye-catching ads at the top of search pages boost click-through rates by 300%
Cool clothes are all about looking good and standing out from the crowd---and Ideeli, an upscale fashion e-tailer, is all about selling them. So when the e-tailer wanted to make a bigger splash with its search ad campaign, text links in basic blue just wouldn't cut it. Instead, ideeli went with Rich Ads in Search on the Yahoo! Bing Network, where it can run ads with eye-catching visuals placed right at the top of search pages---and reach 30.4% of the U.S. search market.
Herds of clothes horses not only noticed the ads---they stampeded to ideeli's site. The e-tailer reported a 300-percent increase in click-through rates for Rich Ads in Search over regular search ads. "We found the right users at the right cost," said ideeli's head of online advertising.
Here's the full scoop on how ideeli rocked Rich Ads in Search and got rave reviews.
