Plus: Five ways to get your banners noticed; doing good is good for business; and how to connect with baby boomers
Publishing is a lot more than posting:This should be the Golden Age of Brand Publishing, says Digiday's Neil Chase, where brands use all the digital publishing tools in the box to truly communicate with consumers and build tight bonds. Fact is, many publishers post a lot, but get little in return. Here are Neil's best practices on how to publish your way into consumers' hearts and minds. They'd make hardboiled old Perry White proud.
Five ways to fight banner blindness: Display ads are the second-biggest online marketing channel, but a recent AdWeek study showed that 43% of online consumers ignore them. Fighting banner blindness should be a top priority for marketers, says MediaPost's Daniel Yomtobian , and here are five ways to make sure your banners get noticed.
Five tactics for becoming more socially responsible—and successful: Consumers like companies that give as well as sell, which is a pragmatic reason why many companies include corporate social responsibility efforts in their brand marketing. Doing good can be good for business, and here are some great examples on how to do it---including Yahoo!'s own "How Good Grows" campaign.
Don't tell me Boomers live in the past, you whippersnapper: Millions of baby boomers wield trillions of dollars in spending power, and studies show they're willing to ditch old brands for new at the drop of a fedora. Greg Harrison, a boomer himself, offers keen insights on how to market to these old codgers.
What do marketers want? A comprehensive survey of client and agency brand thinkers by Fast Company and Mechanica reveals shifting views on what they see as challenges, opportunities and best practices. And it's all rounded up in a fascinating, easily digested infographic.
Supercookies, HTML5 and other top marketing megatrends: Every day we hear about a new trend or technology that's transforming online marketing. Enough already! AdWeek has done us all a favor by choosing the six most significant ones. See if you agree.
--- Bob Pickard
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