82% of all adults expected to receive most of their election news online this year
Nothing seems to be as simultaneously galvanizing and polarizing as a presidential election, and campaign season is in full swing now that the conventions have begun. The 2008 campaign ushered in the era of the Internet as a major force for rallying supporters, raising funds and amplifying a message, even though sites like Twitter and Facebook were relatively nascent back then. Given the explosive growth of social media over the last four years, plus today's near ubiquity of always-connected tablet and mobile devices, 2012 is poised to dwarf 2008 in terms of online election content consumption.
Consumers projected to choose Yahoo! News in a landslide
If you're an online marketer, leveraging the traffic generated by campaign 2012 content can result in massive turnout for your marketing message. Yahoo! News, the number one site for online news (comScore, June 2012), has put together an unprecedented approach to this year's election coverage, with more original content than ever before from an all-star lineup of political journalists that will keep consumers fully informed while creating winning opportunities for advertisers.
Here are the key pillars of our election coverage platform:
- Put more boots on the ground. The Yahoo! News Politics Team is 15 strong, covering the election from a variety of angles. Among them are veteran journalists Jeff Greenfield, Walter Shapiro and Virginia Heffernen, as well as our first-ever dedicated White House correspondent, and first-ever dedicated pool reporter following the opposition campaign.
- Partner up with a strong running mate. Through our alliance with ABC News, Yahoo! News is delivering gavel-to-gavel coverage of the conventions, complete with live blogging and video roundtable analysis by top ABC News and Yahoo! News political correspondents. In addition, a special live edition of the popular Newsmakers program will air during both the Republican and Democratic conventions, featuring exclusive insights from top campaign strategists from each side.
- Promote sharing and conversation. Making content sharable and presenting it in a context where our audience can converse about it is a strategy that will continue to carry through all of our election coverage. Whether it's our new #HashOut talk show on Twitter or election night projections that can easily be posted to Facebook, audience engagement, participation and sharing is at the core of our editorial approach.
For more details on our coverage of election 2012, check out this recent announcement. Now cast your vote for Yahoo! News as the clear choice for reaching election news seekers in 2012. Or better yet, call your Sales rep.
