Launched Monday, new show merges strengths of Web and TV to deliver celebrity news 24/7 on any device
Monday’s premiere of the new “omg! Insider” entertainment news show means there’s no excuse for pop-culture fans to be out of the loop on anything happening with Justin, Jennifer or any celebrity on the planet. It’s good news for marketers, too, because “omg! Insider” gives them a host of new advertising opportunities to reach mobs of passionate fans wherever they are.
Announced last October, the show combines two top sources of entertainment news, CBS’ “The Insider” newsmagazine show and the “omg! from Yahoo!” website, to reach an estimated 50 million unique users. By leveraging the online reach and immediacy of Yahoo! and the broadcasting power of CBS, “omg! Insider” can offer fans the latest entertainment news 24/7 on whatever device they’re using---and it provides a platform for marketers to be right there with them, too.
Yahoo! is offering a wide range of sponsorship and advertising opportunities for the show, ranging from daily news updates to Super Bowl packages. With entertainment mega-events like the Golden Globes, Oscars and Grammys coming up fast, packages for live pre-show, post-show, and daily spots are also available.
"We're incorporating things that we've learned from the Web---the humor, the 24/7 news coverage---and combining that with rich information and video from television to create something different," said Rich Cusick, Yahoo vice president of entertainment and lifestyles, told the L.A. Times. "What it really tries to be is the first true 24/7 online and on-air entertainment coverage."
For more information on sponsorship packages for this unique Web-TV entertainment news program, contact your Yahoo! account representative.
