Our Ad of the Week lets you cruise through an expandable billboard that shows off the Note’s best-in-class features.
Nissan says its new Versa Note compact is the “door to do more of what you love” in its bold and colorful expandable billboard ad that recently ran on Yahoo.com. By “you,” they clearly mean young car buyers. To win them over, the ad lets them cruise through a series of scenarios that show how the Note’s features (including best in class mileage and interior space, along with every tech gadget you could want) fits their lifestyle, from kite-boarding to music festivals to drive-in movies at the park.
Here’s how it works:
If it’s the driver’s first trip of the day to Yahoo.com, the frequency-capped auto intro fills up the two ad units—970x60 north banner and 300x250 east unit—with brightly colored smoke that grabs your attention as it gently wafts across the homepage.
When the live page content is restored, the user can “click to explore” on either unit. This kicks off a personal tour through the Versa Note’s features, guided by the user. The trip is divided into segments, with each one asking how you’d like the next segment to play out. For example: “With incredibly efficient 40 MPG HWY, where you would rather go? To the woods or to the movies?” Or, “With best-in-class interior volume, what will you take next? Kite board or guitar?” The viewer chooses which scenarios to watch and how they’ll unfold---and learns all about the Versa Note along the way.
The trip ends at a carousel filled with one-minute videos that give closer looks at the many features that underscore the fun and Versa-tility of this zippy little Note.
Nissan’s first-person expandable for the Versa Note is a great example of how to pull your target users deeply into the ad by letting them decide how they want to hear your story.
---Thomas T. Lady