In our Ad of the Week, Netflix lets users scroll through a virtual vault of movies and offers a free one-month membership to get them started.
If it works, don’t fix it. Netflix has used billboard ads on Yahoo.com before, but the last one was a doozey. It featured a rotating rich media carousel loaded with movies and TV shows that users can scroll through and check out at their own pace. Plus, the ad throws in a free month-long trial membership to let users get to know Netflix and hopefully sign up for longer terms.
Netflix knows how to make the most out of our 970x250 expandable billboard format. Here’s how they used it this time around:
As soon as the user lands on Yahoo.com, the billboard auto-expands to its full 970x250 rich-media self and shows off that rotating carousel of movie and show titles. Users control the speed and direction of the carousel by mouse, and can click on any title for more information. The next time they return to the homepage, the carousel offers a different selection of titles.
The gold “1 Month Free” button at the bottom right sends the user over to netflix.com to sign up for the offer. And like any of our billboards, “Close Ad” at the top right shutters it completely and brings up the live page content.
The Netflix billboard with mouse-able carousel puts all the power in users’ hands, letting them control the rich media within the ad to learn all about what Netflix has to offer at their own speed.
---Thomas T. Lady