Deal offers a coliseum full of new content to passionate sports fans---and a whole new playing field of opportunities for advertisers
Here's a team that every sports fan from Frisco to Philly can get behind---Yahoo! Sports and NBC Sports Group announced a content and promotional deal today that combines Yahoo! Sports' strengths such as original sports reporting and fantasy sports products with NBC's TV platforms, video rights and expanding digital assets. And when sports fans are happy, marketers who want to reach them are downright delirious.
Yahoo! Sports and NBC Sports will provide new, scalable advertising solutions to reach passionate sports fans through unique opportunities and sponsorships. Online advertising opportunities will span hot sports properties including Yahoo! Sports, the Rivals Network, NBCSports.com, Comcast SportsNet, Rotoworld.com and Allisports.com.
"Passionate fans need news and analysis about their favorite teams in real time, and they want access to that information no matter where they are," said Ken Fuchs, vice president of Yahoo! Global Media and head of Yahoo! Sports and Games. "We're thrilled to combine Yahoo!'s fantasy offerings, product innovation and editorial authority with NBC's broadcast coverage of live sports events and award-winning on-air talent. We think our users will love the result."
Check out the full scouting report on the new team to see why sports fans will be dancing in the online aisles.