Yahoo! Futurist video series latest installment covers ad trends just in time for Advertising Week
When you close your eyes and imagine what an advertising industry creative person is like, you probably come up with someone very much like Faris Yakob — smart, hip, energetic, brimming with ideas. Plus dreadlocks and an awesome accent to boot. In his current role as Chief Innovation Officer for MDC Partners and New York agency KBS+, Faris is busy reinventing a new kind of creative work and strategic process that has garnered his agency prestigious clients such as BMW, as well as an armful of awards and accolades. As Advertising Week gets underway, we sat down with Faris to discuss his thoughts on where the ad industry is going, if the current agency model is sustainable and the role of digital (hint: digital is hugely important). Take a listen.