Big data and extending offline strategies online are the big stories as Yahoo! and others take the stage
Hot on the heels of last week's mega Advertising Week conference in New York, intrepid marketers are now heading across the country to Las Vegas to attend another mammoth gathering of media and marketing managers and moguls. The Direct Marketing Association hosts its annual conference beginning on Sunday, with more than 10,000 marketing professionals expected to turn out to network, learn and — this is Vegas, after all — have a good time.
If you're venturing to the desert for DMA 2012, the jam-packed agenda featuring 100+ sessions and workshops over five days will give you plenty to choose from. Among the digital media luminaries that will be on hand is Yahoo!'s own Bryan Schroeder, Senior Director of Global Advertiser Product Marketing. He'll be co-presenting with Axciom's Linda Young, Director of Addressable Advertising Solutions during the session Effective Digital Advertising: Making Sense of Data, Targeting and Measurement on Tuesday, October 16, at 4:15pm.
Schroeder and Young will cover all things data — how to tap into, protect and leverage a brand's own customer data, as well as publisher and third party (offline) data. They'll also discuss hot-button issues including online targeting, cross-channel attribution, offline sales measurement, and privacy. Be sure to visit us on the show floor, too, where you can play games to win prizes, including the new iPad.
If you're not among the thousands attending DMA 2012, here's a little bit more on how Yahoo! can help marketers leverage their own CRM data to boost ad effectiveness and sales.